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Here’s Another One For Bill Hunt December 10, 2007

Posted by hdanalysis in HD.

How in the world does Samsung think it’s ever going to make any money from the BD-P1400? I mean, seriously.

You may have heard by now that Samsung has made an announcement to effectively dump its BD-P1400 starting this now for just $299.99. Supplies are limited, of course, until they announce that profile 1.0 is obsolete and the offer is apparently priced differently in different countries by dumping.

Wikipedia defines dumping as “the act of a manufacturer in one country exporting a product to another country at a price which is either below the price it charges in its home market or is below its costs of production.” Samsung’s move isn’t really anti-competitive, because there are no U.S. manufacturers making BD-P1400. But it’s that “below its costs of production” part that applies in this case. The BD-P1400 arrived in the States with an originally announced MSRP of $549.99 then sold for $499.99. Now, Samsung is letting it go for just $299.99. There’s no way the player cost less than $300 to manufacture. Just. No. Way.

You might wonder: How can Samsung possibly have enough BD-P1400s left to sell at just $299.99 at large, nationwide retailers? Simple. It’s because they didn’t sell originally, so plenty of stores still have them sitting on shelves, gathering dust. Samsung is eager to clear them all out at this point, and Amazon, Circuit City, and Best Buy are happy to help.

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